#Bidenfashion Fashion LLC As a sustainability-oriented writer and editor, I confess I had not pondered too much over my collection of T-shirts—partly because there are other garments to be enthusiastic about, but mainly because a majority of T-shirts are predominantly cotton. For this reason, Shivam Punjya, the originator of the ethical handbag line Behno, introduced his new label Nanamota, with a goal to create the ‘most gentle tee’—defining gentle as being friendly to your skin and the planet. Step one was eliminating cotton.
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#Bidenfashion Fashion LLC Instead, he employs an Austrian micromodal from Lenzing, the global leader in cellulose (or wood pulp) fibers, which comprises modal, viscose, and lyocell. (Certain manufacturers of these materials have been linked to deforestation in Alaska, Chile, and the Amazon—but Lenzing is monitored by the Forest Stewardship Council and Canopy to ensure it does not harm endangered forests; in 2019, it was rated the foremost producer of wood-based fibers.) Although classic cotton may fade or stretch over time, Punjya claims his modal shirts will endure for years with proper maintenance (avoid dry cleaning!), thus justifying the higher cost.