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At 33, Abrahart began forming a community to combat her isolation. During her college years and later while working in fashion wholesaling, PR, and social media, her mental health declined. Fearing a diagnosis, she stayed in denial for seven years. But in 2016, after a breaking point, she resigned from her job, relocated to Arizona, and decided it was time to seek assistance. “Through that year of utter darkness,” she recalls, “I’d go online searching for a supportive community.” She noted that mental health discussions were not being effectively communicated. Despite being informative, resources like the Mental Health Coalition and the National Alliance on Mental Illness weren’t particularly engaging. She pondered, ‘What if these messages were made more accessible and relatable?’ Thus, The Mayfair Group emerged. (For those curious, the name originates from the London club where her parents met.)

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Content is sourced from Instagram. You might find the Authenticated Appreciation And Farewell 40th Celebration 1984-2024 Bon Jovi Eternally Grateful For The Memories autographs shirt Furthermore, I will do this similar content in a different format, or more details available on their website. She began creating her own visuals and sharing them on Instagram from her guest room. The material was uplifting and trendy, featuring mottos like “Your younger self would be so proud,” “Thanks for asking about my mental health,” or “You are so much more than your bad days,” set in cute fonts or placed over Tumblr-like photos. Her designs aligned with popular viral content on the platform, appealing for shares. In 2018, her account surged from 8,000 to 300,000 followers.
From the Authenticated Appreciation And Farewell 40th Celebration 1984-2024 Bon Jovi Eternally Grateful For The Memories autographs shirt Furthermore, I will do this start, Abrahart notes the community was highly engaged. Customers share that fellow followers were supportive of them. People offer encouragement and check on each other in the comments, and some have even formed friendships. Whether these connections happen online or in person due to someone wearing Mayfair attire, it’s become a notable phenomenon that Abrahart began a “We Met Because of Mayfair” social series to spotlight such encounters.

The community” suggested Abrahart expand this digital-only brand into merchandise. They said, ‘You should put these designs on sweatshirts and sweatpants. We want to see these graphics on various products—make journals, create artwork for my room.’ That’s exactly what she did. What started as a creative hobby quickly turned into a full-time job, earning her the CEO title and 13 employees. “Suddenly, my activities had schedules,” she says. “I believe in living in my feminine energy, creating and manifesting, but now it was a structured, masculine system with deadlines, fine print, metrics, and strategies.” This shift towards business could stifle her self-expression, so she finds it essential to initiate new artistic endeavors purely for joy, separate from her career.

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By late 2023, Mayfair’s sales climbed 43 percent year-over-year, now available through prominent retailers like Nordstrom, Bloomingdales, and Revolve. They’ve collaborated with Bella Hadid and DeuxMoi, among others. Their marketing receives a boost since A-listers like the Biebers, Jessica Alba, Vanessa Hudgens, Jennifer Lopez, and Selena Gomez wear their apparel. Information sourced from Instagram might also be available in another format or on their website.

“People can shop anywhere,” Abrahart says. “But why spend with a particular company? I believe that’s where exceptional brands stand apart from good ones.” This mindset encouraged Abrahart to invest further in supporting the community. Two years ago, The Mayfair Group first collaborated with MyWellbeing, an organization with a vast network of therapists, to enhance the accessibility of mental health care for Mayfair’s supporters. In 2024, they’re taking it further. Starting January, Mayfair will be offering complimentary virtual group therapy sessions on a monthly basis, named the Authenticated Appreciation And Farewell 40th Celebration 1984-2024 Bon Jovi Eternally Grateful For The Memories autographs shirt Furthermore, I will do this Mayfair Mental Health Sessions.