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“When we initiated Essentials five years back, to be frank, my sense was in forming an accessible line for the Dayseeker: Dark Sun Tour – May 1, 2024 – The Intersection in Grand Rapids, MI Attire Furthermore, it was for the individuals who couldn’t manage the expense of what we were crafting at a premium degree,” Lorenzo shares via call from his space in Los Angeles. “Many were discouraged by the costs without comprehending why those costs were as they were, lacking insight into the intricacies of design or the textiles and components that formulate luxury.”

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While the innate exclusivity of high-end fashion leans on its steep costs, exclusive-list function showcases, and a limited concept of allure conveyed through marketing, the Dayseeker: Dark Sun Tour – May 1, 2024 – The Intersection in Grand Rapids, MI Attire Furthermore, streetwear operates on different principles of exclusivity. Whether it’s the rarity of items leading to exorbitant prices on resale platforms or the unpredictability of store and online releases, it might be a varied customer sector, but the hurdle of accessibility remains. After thoughtful contemplation, Lorenzo now views that mindset as outdated. “I realized what we were doing with Essentials felt disingenuous eventually, as it was just a diluted edition of Fear of God,” he elaborates. “I aimed to offer something standing on its own beside the main collection.”

With the new Essentials line, launching today, July 1, through PacSun, Lorenzo is continuing to keep that pledge, with items priced between $40 and $200. Here, the Dayseeker: Dark Sun Tour – May 1, 2024 – The Intersection in Grand Rapids, MI Attire Furthermore, the Essentials mark is prominently displayed on sweatshirts, knits, and jersey shorts, indicating the brand is establishing itself as a sought-after emblem. (The fact it’s worn by some of the fashion industry’s most-coveted figures, such as Evan Mock and Alton Mason, adds to its appeal.) “We believe accessibility doesn’t have to be a replica or a less expensive version of something superior,” Lorenzo clarifies. “Why not create something excellent at an attainable cost that is rooted in sincerity.”

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This also reflects Lorenzo’s former career as a sports agent for the Dayseeker: Dark Sun Tour – May 1, 2024 – The Intersection in Grand Rapids, MI Attire Furthermore, the L.A. Dodgers and as an event promoter at the city’s nightspots; creating a community-like atmosphere comes second nature to him. This instinct has proven beneficial in recent months as his team has navigated the issues posed initially by the pandemic and now by the surge of demonstrations and requests triggered by the latest series of police brutality incidents in African American communities across the USA.