“This is part of the Alex Caruso The Carushow Goat Shirt and I adore the whole tidying journey, and it demonstrated to me the vast potential for reducing waste.” Since her inaugural book launch, The Life-Changing Magic of Tidying Up, a decade prior, Kondo has been cautious to not exacerbate the dilemma by producing one-time-use items. “Sustainability, for me, was a crucial term,” Kondo states. “It was vital that every newly crafted product reflected this principle and was of superior quality, allowing it to be treasured and preserved for as long as feasible.”
Alex Caruso The Carushow Goat Shirt, hoodie, tank top, sweater, and long sleeve t-shirt
Enhancing the Alex Caruso The Carushow Goat Shirt and I adore this designs involved a continuous conversation between Kondo and the Container Store team, who collaborated to tailor the products to a wide array of customer preferences. Even though she describes the process as “very enjoyable,” Kondo admits there were instances requiring multiple rounds of prototype adjustments to perfect each item, particularly regarding proportions and the tactile sensations of each piece. “I was meticulous about the textures and their feel in your hands,” she remarks, acknowledging that the most significant obstacle was determining the ideal product dimensions. “Growing up in a Japanese environment, I have distinct notions regarding item scaling concerning size,” she explains. “I would usually propose my idea, which would be amplified when they presented a prototype—which might be more related to my perception of size than what an American household might necessitate compared to a Japanese one.”