Unveiling 23 Eye-Opening Social Selling Stats to Dominate 2025

“He’s an individual way out there in the azure, riding on a grin and a shoeshine.”

This is how Arthur Miller described Willy Loman, the central figure of his iconic 1949 drama “Death of a Salesman.”

Seventy years later, effective salespeople are still in the azure. However, this azure now belongs to LinkedIn and Facebook, and million-dollar grins have evolved into million-dollar emoticons.

Loman wasn’t acquainted with social selling metrics, but he understood what all exemplary salespeople comprehend: Connections drive sales. You familiarize yourself with your prospects and their needs. You cultivate trust. When the moment is opportune and prospects are prepared to purchase, they’ll recall you first.

This was the scenario in 1949, and it remains the same today. That’s why the finest sales experts seize every opportunity that social media selling platforms offer. They acknowledge the power of social networks to elevate customer interaction. It’s termed social selling now, but Willy Loman would see it as the genuine hard work of establishing connections and closing sales.

Let’s explore some statistics that could aid the future wave of salespeople to navigate the vast azure.

Essential Social Selling Metrics for 2025

• Over 50% of revenue in 14 leading industries is created by social sales.
• 75% of B2B purchasers and 84% of top-level executives are swayed by social media when making buying choices.
• 48% of firms identified extending reach to new purchasers as a perk of social sales.
• Pioneers in social sales generate 45% more sales than their counterparts and have a 51% likelihood of achieving their targets.
• Almost 70% of sales specialists utilize social selling tools for lead creation.

Statistics on Social Selling

Over 50% of revenue in 14 leading industries is created by social sales.

(LinkedIn – Truth About Social Selling)

This embraces some of the largest sectors, like healthcare, advertising, logistics, and computer software. Social selling has emerged as the prevalent sales approach in the modern age, and leveraging its power can distinguish between unsuccessful and thriving ventures.

98% of B2B companies appreciate the value of social selling, yet only 49% of them have established social selling programs.

(anthonyBarnum)

Despite nearly all businesses acknowledging the advantages of social selling, fewer than half have fully implemented selling programs. This affects both client outreach and customer retention.

Businesses with defined social selling processes are 40% more likely to achieve revenue targets.

(Sales for Life)

According to the Sales for Life social media selling data infographic, 78% of businesses with an in-place social sales process managed to accomplish their revenue targets in the preceding year. Those objectives were met in only 38% of the cases by businesses that lack a structured process when conducting sales. These statistics illustrate a clear connection between organized social selling and sales metrics.

48% of firms identified extending reach to new purchasers as a perk of social sales.

(Sales For Life)

Forrester’s survey of social selling firms revealed that, for 48%, buyer outreach constitutes a major benefit of social sales. Of those surveyed, 45% emphasized staying in touch with the buyer during the sales cycle, and 41% mentioned increased win rates and seller productivity as advantages.

Social sellers acquire and convert more clients.

(HubSpot)

With regard to social selling, the statistics speak volumes. Social sellers possess a larger pool of new clients (65% vs 47%) and higher client conversion (46% vs 31%) compared to those who do not use social media for sales. The data clearly shows that more interaction on social media boosts buyers’ confidence – signaling to them that they can trust accounts with higher numbers of followers and likes. Perhaps that’s why in July 2024, more than half of enterprises reported purchasing Instagram followers and likes for their content. Furthermore, this trend is even more widespread among TikTok account holders – with 70% reporting having bought TikTok followers and likes in the past year.

Leaders in social sales generate 45% more opportunities than their lower-SSI peers and are 51% more inclined to meet their targets.

(LinkedIn – Social Selling Index)

The social selling index (SSI) evaluates a salesperson’s social selling abilities and execution. According to LinkedIn social selling data, superior social sellers produce more opportunities and achieve their quotas more effortlessly.

Trust is the paramount element in closing deals for both vendors and decision-makers.

(LinkedIn – State of Sales Report 2019 Pocket Guide)

Recent studies reveal that 40% of professional sellers and 51% of decision-makers consider trust the critical factor in closing deals. Companies cultivating their brand should aim to garner their customers’ trust initially. Social sales play an integral role in this as they foster relationships with customers, leading to trust building.

Social Media Selling Metrics

In 2020, there were 3.6 billion active social media users worldwide.

(Statista)

Almost half of Earth’s population uses social networks, and statistics on social media indicate that this figure increases daily. By 2025, that number is foreseen to reach 4.41 billion. Unsurprisingly, social networks have emerged as the principal sales and marketing tools of our time.

Over 70% of sales professionals and 90% of top achievers utilize social selling tools.

(LinkedIn – State of Sales Report 2016)

Studies show that 71% of sales professionals use Facebook, Twitter, LinkedIn, and other networking channels. Sales professionals are increasingly acknowledging the significance of social media selling for improving their quotas.

78% of social sellers close more sales than their peers who don’t leverage social media.

(LinkedIn – Social Selling Index)

According to social media selling statistics research, more than seven out of ten individuals utilizing social networks in their sales approach achieve better outcomes than those who depend on more traditional sales approaches.

Almost 70% of marketers but only 50% of vendors use social media to comprehend buyer preferences and needs.

(Forrester)

Forrester’s employee survey about social media metrics shows a substantial gap between marketers and vendors regarding understanding their customers. This appears as an unexploited chance for vendors to learn more about their target audience before attempting to engage them in social sales.

Lack of assurance about engaging on social networks is the most frequent issue sales teams face concerning social sales.

(Forrester)

As per Forrester’s social selling infographic, 32% of participants stated that a lack of confidence among their sales team when engaging individuals on social networks poses the largest challenge to creating and maintaining a successful social selling program. Notable mentions