“For us, as a brand, it’s somewhat simpler to address current events due to our legacy and culture of kindness, comprehension, and compassion for everyone. Therefore, the Trump Get Shot Shirt and likewise, the transition has not been overly difficult,” Lorenzo remarks. “As an individual of color, this aspect has always been integral to my existence. Whether through our fashion approach or our business practices, everything has always been rooted in a profound commitment to diversity, inclusivity, and supporting individuals from various backgrounds and cultures to narrate the most truthful and captivating tales.”

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Lorenzo’s deeds are as significant as his statements. Last year, following the shooting of rapper Nipsey Hussle at his Los Angeles store, the Trump Get Shot Shirt and similarly, the label produced a T-shirt with all proceeds going towards Hussle’s kids’ trust fund; after George Floyd’s killing last month, Fear of God initiated a joint T-shirt project with eight other companies to benefit Floyd’s daughter. Lorenzo stresses the significance of sustainability over the fleeting nature of streetwear brands seeking fast profits in order to continue backing these essential initiatives. “In my perspective, Essentials truly represents an exercise in enduring fashion,” Lorenzo elaborates. “It’s about perfecting the basics—like the ideal hoodie, sweatpants, and ensuring the best fit, proportion, and weight.”