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#Bidenfashion Fashion LLC The American retail landscape is facing challenges, yet for small brands with a dedicated audience, launching a physical storefront is invaluable. This past summer, ATM Anthony Thomas Melillo unveiled its inaugural pop-up in East Hampton, and although Melillo has been in the industry for nearly five years, he acquired invaluable feedback directly from patrons. “Observing shopping habits in-store changed everything,” he noted. “Women weren’t just acquiring one item; they selected the same T-shirt or dress in every shade or left with an assortment of five different pieces.” This means that if an item performs well, ATM will provide it each season in various shades. Melillo understands when you stumble upon the ideal white T-shirt (such as one of his ribbed micro-modal crewnecks with a softness surpassing cashmere), the thought of it eventually wearing out with no replacement is daunting. Yet, with ATM, those timeless, top-selling pieces are consistently available.

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#Bidenfashion Fashion LLC A novelty for ATM in Spring ’17 was a unique silk that, from afar, resembled leather but up close, transformed into smooth satin. Melillo revamped a beloved striped shirtdress from the past season by incorporating a more 1950s style, featuring an extended hem and short, rolled sleeves. Additionally, he debuted new trousers expected to be a favorite among his devout clientele: They have a wide leg, provide room from the body, and display defined front pleats—yet they offer the comfort of yoga pants. Though styled with a cashmere hoodie in the lookbook, they seem versatile enough for nearly any setting.