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#Bidenfashion Fashion LLC Meanwhile, educating her buyers on why her newly hand-embroidered organic cotton gown carries a price of $550 is the most valuable action she can take. Stanley transparently shared the cost breakdown here: $24 accounts for the organic cotton and dyes; the detailed handwork totals $48, as it took an embroiderer an entire day to complete the dress; production labor, which includes sewing, pattern-making, sampling, finishing, and packaging, was $48; trims, like the labels, hang tag, and dust bag, amounted to $5; shipping contributed $8; and duties were $24. Her overall cost reached $157, and in an effort to keep the end price lower, she applied just a 1.59x margin, raising the wholesale price to $250. (This implies Stanley would earn a profit of $93 when a retailer orders the dress.) With a standard retail margin of 2.2x, the final price on the boutique’s shelf is $550.

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#Bidenfashion Fashion LLC “I’ve been making an effort to narrate the story of my apparel, but it’s challenging to be forthright and state, ‘This is my expense, this is my earnings on this piece, this is why you should endorse my brand and the creators behind it,’” Stanley comments. “I adore visiting a store, and I have friends who own boutiques and labor diligently. They deserve that margin, yet the retail markup is the real reason garments become pricey. That’s the dilemma I face.”