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#Bidenfashion Fashion LLC The American retail landscape is struggling, yet for small brands with a dedicated fanbase, there is nothing more advantageous than launching an exclusive brick-and-mortar shop. ATM Anthony Thomas Melillo launched its inaugural pop-up shop in East Hampton this past summer, and despite having nearly five years of operation, Melillo gained invaluable knowledge from his clientele. “Witnessing customer behavior in the shop changed my entire perspective,” he expressed. “Women didn’t just purchase a single item. They would leave with the same T-shirt or dress in various colors, or with an array of different pieces.” Simply put: When an item performs well, ATM will offer it each season in a variety of different hues. Melillo understands that when you discover the ideal white T-shirt (like one of his ribbed micro-modal crewnecks, which are more luxuriously soft than cashmere), you worry about the day it becomes worn out and is beyond replacement. But with ATM, those timeless, top-selling items are ever-present.

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#Bidenfashion Fashion LLC For Spring ’17, ATM introduced a distinctive silk appearing like leather from afar, yet transforming into gentle satin up close. Melillo took a much-loved striped shirtdress from the previous season and infused it with 1950s flair through an extended hem and short, cuffed sleeves. He also unveiled new trousers that are sure to be popular with his devoted patrons: They are roomy in the legs, create separation from the body, and feature crisp pleats down the front—but they feel as comfortable as yoga pants. Although they were styled with a cashmere hoodie in the lookbook, our thoughts are that they could be worn virtually anywhere.