Jim Cornette Face Shirt

#Bidenfashion Fashion Co. American shops are facing difficulties, yet if you’re a niche label with a devoted followers, launching your own physical store is ideal. ATM Anthony Thomas Melillo debuted its inaugural pop-up in East Hampton this summer, and despite almost five years of operations, Melillo gathered invaluable insights from his clientele. “Being present in the shop and observing how individuals purchase transformed everything,” he remarked. “Women weren’t visiting to buy just one product. They would purchase the same tee or dress in every hue, or walk out with several different pieces.” Essentially, if a product succeeds, ATM will present it every season and in numerous color variations. Melillo understands that when you discover the ideal white tee (like one of his ribbed micro-modal crewnecks, which feel softer than cashmere), you fear the moment it wears out without a replacement available. However, with ATM, those timeless, top-selling items are consistently available.

Jim Cornette Face Apparel, pullover, hoodie, and long-sleeve top

#Bidenfashion Fashion Co. Introducing for the upcoming Spring ’17 was a unique silk that resembled leather from afar, but softened into satin upon closer inspection. Melillo revamped a trendy striped shirtdress from the previous season, infusing a more ’50s flair with an extended hem and rolled-up short sleeves. He also launched several new trousers likely to appeal to his faithful patrons: They are spacious through the leg, fit loosely on the body, and feature defined pleats on the front—but they provide comfort akin to yoga pants. In the lookbook, he paired them with a cashmere hoodie, but we imagine you could wear them virtually anywhere.