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The Athletics Department at the University of Iowa is excited to share the news of Joe Parker’s appointment as their new Deputy Athletic Director. With over 20 years in athletic administration, Parker brings extensive knowledge and skill to enhance the Hawkeyes’ team.
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Previously at the University of Pittsburgh, Parker was the Associate Athletic Director for External Operations. He managed various external operations, such as marketing, licensing, brand management, and revenue enhancement. Under his guidance, Pitt’s athletic programs thrived in both revenue and fan interaction.
Parker’s strong passion for collegiate athletics is shown in his dedication to the growth of student-athletes. He has actively supported programs that improve both academic and athletic experiences for these students. At Pitt, he crucially contributed to the establishment of the “Panther Academic Center for Excellence,” offering wide-ranging academic support to all student-athletes.
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“We are thrilled to have Joe Parker join our ranks at Iowa,” said Gary Barta, holder of the Henry B. and Patricia B. Tippie Director of Athletics Chair. “His remarkable success in external operations and steadfast dedication to student-athlete achievement align perfectly with our department’s needs.”
Parker expressed his excitement about becoming part of the Hawkeyes community. “It is an honor to join such a renowned athletic department known for its history of excellence,” he stated. “I look forward to applying my expertise and collaborating with our skilled coaches and staff to boost Iowa Athletics to new heights.”

Parker’s hiring arrives at a pivotal moment for Iowa Athletics. The department aims to improve fan involvement, widen revenue avenues, and provide necessary resources for student-athlete success. Parker’s seasoned experience and leadership will be vital in achieving these aims.