Business profiles offer a multitude of additional perks for your Instagram journey, providing you with access to statistics and insights connected to your expansion, your audience interaction, the effectiveness of your page’s conversions, and even the extent of your reach.

However, these perks come with their share of more intricate hurdles – which might lead you to consider removing the profile entirely.

This doesn’t necessarily mean you must completely erase your business profile. You may choose to revert the profile to a personal account for a more simplified experience — the choice is yours. This article covers both alternatives so you can determine the best option for your needs.

Eliminating An Extra Business Profile From Your Account

If you possess a business profile on Instagram that’s no longer in use, or if you’re closing it to embark on a new project, adhere to these instructions…

  1. Navigate to your business profile page and tap on the menu icon in the upper right corner, symbolized by three horizontal lines
  2. Select ‘Settings and Privacy’
  3. Choose ‘Accounts Centre’ and then ‘Personal Details’
  4. Pick the choice to modify ‘Account Ownership and Control’

Here, you can opt to either deactivate or permanently delete your profile.

Instagram allows these two choices, acknowledging that sometimes users require a respite from the service without obliterating their profile entirely and starting anew. Deactivating a profile removes it from the app and stops others from messaging or interacting with it, while retaining the option to reactivate that profile in the future. Account deletion is irrevocable.

Based on your intentions and desired outcome, this is where the choice between deactivation or deletion is made – and you follow the final steps to confirm your decision.

Now, if this feels too definitive, and you’re interested in accessing your community without the data and statistics associated with a business profile, you may choose to switch to a personal profile instead…

Changing a Business Account to a Personal Account

If you have a business profile yet seek to eliminate the complex data and simplify your profile, you may choose to convert it back to a personal profile.

This allows you the same community access but with reduced business-specific features, permitting you to post and interact like a regular app user.

Follow these steps to revert a business account back to a personal one…

  1. Go to your business profile page and press the menu button in the top right corner
  2. Choose ‘Settings and Privacy’
  3. Scroll down to ‘Creator Tools and Controls’
  4. Near the bottom of the Creator menu, locate ‘Switch Account Type’. Click on this
  5. Pick ‘Switch to Personal Account’

And there you have it! A swift confirmation will change your account to a personal one, while retaining all your posts, comments, and messages.

Most users who do this find managing their account becomes easier once it’s a personal account, with fewer inboxes and tools obstructing interaction with followers.

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