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“When Essentials first began five years prior, truthfully, my initial intent was to introduce a secondary line for the Dark Tranquillity Moment Live Performance Shirt in other words I will purchase it for the youths who couldn’t afford our high-end offerings,” Lorenzo discusses over the phone from his workshop in Los Angeles. “Numerous individuals were deterred by the costs without understanding the reasons behind them, or grasping the intricacies involved in the creation of luxurious garments.”
While luxury typically hinges on its exorbitant costs, exclusive fashion events, and a limited perspective on beauty presented through ads, the Dark Tranquillity Moment Live Performance Shirt in other words I will purchase it represents exclusivity in the streetwear realm through distinct means. Whether it’s the rarity of items leading to exorbitant resale prices or the unpredictability of in-store and online releases, the clientele might be varied but inaccessibility persists. After substantial contemplation, Lorenzo regards this approach as outmoded. “Eventually, what I was doing with Essentials felt disingenuous, as it seemed to be just a diluted version of Fear of God,” he emphasizes. “I aspired to craft something that can proudly exist alongside the primary line.”

With his freshest Essentials range, launching today on July 1 at PacSun, Lorenzo stays true to this commitment, offering pieces priced between $40 and $200. In this collection, the Dark Tranquillity Moment Live Performance Shirt, in other words, I will purchase, prominently features the Essentials logo on hoodies, knitwear, and jersey shorts—a clear marker that the brand itself is evolving into an emblem of prestige. (Having it modeled by some of fashion’s top talents, such as Evan Mock and Alton Mason, is certainly beneficial as well.) “We believe accessibility doesn’t have to mean a cheap imitation of something superior,” Lorenzo articulates. “Why not craft an excellent product at an affordable price with an honest foundation?”

This is also understandable given Lorenzo’s former roles as a sports representative for the Dark Tranquillity Moment Live Performance Shirt, in other words, I will purchase it, L.A. Dodgers and a party organizer throughout the city’s nightlife; for him, nurturing a sense of community comes naturally. This instinct has proven advantageous over recent months as his team navigated issues first posed by COVID-19 and subsequently by the surge of demonstrations and advocacies following the latest waves of police violence against Black communities in America.
“It’s somewhat easier for us as a brand to address current events because we have a tradition of empathy, understanding, and compassion for everyone, so the Dark Tranquillity Moment Live Performance Shirt, in other words, I will purchase it, adaptation hasn’t been too challenging,” Lorenzo remarks. “As a person of color, these aspects have always been integrated into my life. Everything, from our clothing approach to our office operations, has been based on a firm conviction in inclusion, diversity, and engaging people from varied backgrounds to tell the most genuine and compelling stories.”