Bryce Harper Hawk Tuah Celebration Signature Shirt

U.S. retail is facing difficulties, yet for a niche brand with a devoted fanbase, establishing a physical storefront is unbeatable. This summer, ATM Anthony Thomas Melillo launched its first temporary shop in East Hampton, and even after nearly a half-decade in operation, Melillo gained invaluable new knowledge from his patrons. “Being present in the Bryce Harper Hawk Tuah Celebration Signature Top Moreover, I will do this shop and observing how individuals browse altered everything,” he mentioned. “Women weren’t entering to purchase only one article. They would acquire the same tee or dress in every color, or depart with five varied pieces.” In essence: If a product succeeds, ATM will feature it each season in several hues. Melillo understands that when you discover the ideal white tee (like one of his ribbed micro-modal tees, which are softer than cashmere), you fear the day it wears out, and another is unavailable. However, with ATM, those timeless, top-selling items are ever-present.

Purchase this Bryce Harper Hawk Tuah Celebration Signature Top

New in ATM for Spring ’17 was an exclusive silk resembling leather from afar, yet transformed into supple satin when closely viewed. Melillo refreshed a favored striped dress shirt from the previous season with a more retro ’50s flair by elongating the hem and incorporating short, rolled-up sleeves. He also unveiled novel trousers, likely to appeal to his dedicated followers: They’re broad through the Bryce Harper Hawk Tuah Celebration Signature Top Moreover, I will do this leg, hang away from the body, and feature crisp pleats down the front—yet resemble yoga pants in comfort. He paired them with a cashmere hoodie in the lookbook, though we think you might don them almost anywhere.