From Jolly Workspaces to Merry Retail: The Necessity of Christmas Spirit in Your Business
Oct 19th 2023
Should your business embrace holiday decorations?
If you’re running a retail outlet, the answer is an unequivocal “yes!” Christmas adornments are captivating – ideal for drawing in shoppers and highlighting your merchandise during the festive season.
Festive Decor Attracts Customers
Holiday decorations create a unique ambiance in your store that’s difficult to replicate at other times of the year. The magic of the season, brought to life with lights, hues, and melodies, fills your store with a welcoming warmth that encourages guests to extend their visit.
Additionally, research indicates that holiday decor positively influences sales. Christmas decorations evoke nostalgia and comfort, reminding customers of the approaching holiday and often encouraging them to buy, or buy more.
Christmas decor elevates spirits. The wisest move you can make for your business during the holiday season is to adorn every corner—from your storefront to your entryway—with festive decorations that guide visitors to your door and foster a sense of goodwill for all who enter.
Don’t underestimate the impact of social media, either. Keep your audience updated about your holiday decor through posts. Even better, delighted shoppers might share photos of themselves alongside your eye-catching Christmas display, offering free, positive publicity for your business!
Why Your Office Should Embrace Holiday Decor
While it’s clear why shops should adorn themselves with holiday decor, even non-retail businesses benefit from the festive touch.
This season, as more clients walk into your conference rooms, greet them with twinkling lights, a vibrant Christmas tree, and a grand wreath. Office holiday decorations can lighten the atmosphere and even enhance productivity!
A beautifully adorned lobby and common areas radiate holiday cheer, but don’t ignore the spaces where your employees spend their time.
With a significant return to in-person work this past year, office buildings will see more people this Christmas than at any other time since the pandemic’s onset. Creating a festive environment for your employees can boost morale during what might otherwise be a stressful period.
Boost morale further by involving your staff in the decorating process. Organize a decorating contest or a festive decorating party with holiday treats. Award prizes for categories like “Best Decorated Workspace,” “Most Creative Theme,” or “Most Festive Hallway.”
The Value of Professional Christmas Decorations
Commercial Christmas decorations are often the go-to for embellishing a retail shop or office space. These decorations are made to last through multiple seasons, offering great durability and value.
Additionally, commercial-grade Christmas trees, shatterproof ornaments, figures, and other decor are typically larger than standard decorations. For instance, a 16-foot Christmas tree will stand out in a vast lobby, while a colorful 6-foot nutcracker will draw attention to your entrance.
Commercial wreaths and garlands are also oversized for maximum impact in large areas. Many come undecorated, allowing you to customize them to fit your corporate theme.
Moreover, commercial-grade Christmas lights offer robust construction to endure harsh winter conditions, coupled with special lengths and features that make them easier to install and maintain. Opt for commercial-grade LED lights for optimal energy savings and added value.
Tips for Office Christmas Decorating
When it’s time to festoon your business or store, remember that decorating an expansive office space or shop differs significantly from decorating your home.
These areas are typically larger, with higher ceilings and varied spaces requiring decoration. Extend your decor from the lobby and reception area to the open stairways and hallways of your office building, and from the front window to the checkout counters in your retail store.
Consider these additional tips:
- Present a Polished Image. Ensure your decorations are in good condition. Replace any broken, worn, or unattractive items.
- Utilize All Dimensions. Make use of the extra space by creating a multi-dimensional decorating scheme. Don’t just place a wreath on a wall; extend your decor from floor to ceiling. Light up normally neglected corners with topiary trees and hang large shatterproof ornaments from above. Use plenty of lights in stairways, doorways, mirrors, walls, and displays.
- Choose a Consistent Theme. Many businesses stick to traditional holiday colors or themes, but feel free to be more playful if it aligns with your corporate identity. Consider incorporating your brand’s colors and motifs into your decor.
- Match Size and Scale. Large office spaces call for larger Christmas decorations that match the room’s scale. Giant decorations will attract attention, while smaller ones may look out of place.
- Prioritize Safety. Ensure decorations and their placements are safe. Check that lights and animated decorations are in good working order, with no frayed cords. Keep doorways, exits, fire alarms, and emergency equipment clear, and avoid stretching extension cords across hallways or walkways.
Spread the Christmas Cheer
Holiday decorations capture shoppers’ attention and invite them into your store. They create a welcoming environment. Moreover, festive decor brings joy, making customers more inclined to linger and spend more.
What better reason do you need to share the holiday spirit by decking your business for the festive season?
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