I’m not the Shirt Saying Eeffoc, The Reverse of Black Cat Coffee and I’ve bought this popular attire, alongside many others who wear them incessantly. In fact, several Vogue editors have shared their fondness for these shirts. “I discovered Uniqlo’s Airism face coverings this summer when I resumed horseback riding, requiring a mask that could be donned in the heat,” states fashion market editor Madeline Fass. “It turned out to be airy and chic, tremendously comfortable and gentle, with a minimalist, all-black style that was precisely what I sought. I appreciated wearing it so greatly, I frequently grabbed the others (three come in a pack!) for more than just riding. They’re indeed my most frequently utilized masks!”
The Shirt Saying Eeffoc, The Reverse of Black Cat Coffee, Hoodie, Tank Top, Sweater, and Long Sleeve T-Shirt
Another colleague of mine depends on them during photography sessions. “I appreciate how lightweight they are and breathable, especially when I’m on set throughout the day,” remarks market editor Alexandra Gurvitch. “It’s pleasant to have something on that you barely notice.”













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